Hyundai, the first automotive brand in people’s mind
The Hyundai brand continues to grow in 2011, earning the No. 1 spot in the automotive category in the 2011 Customer Loyalty Engagement Index. Brand Keys, a New York-based brand, customer loyalty and engagement consultancy, publishes this annually syndicated study which examines customers’ relationships with 528 different brands in 79 categories. For the second year in a row, Hyundai is the highest ranked brand in the automotive category. Robert Passikoff, Brand Keys Founder and President, congratulates Hyundai saying “Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category[…]”
Why such an amazing success? This ongoing phenomenon is attributed to the positive reception of the newly redesigned Sonata and Elantramodels. Both of which have received significant consumer interest and positive reception since their respective launches. These both vehicles contributed to Hyundai’s great success in 2010, breaking the 500,000 vehicle sales barrier.
Now in 2011, Hyundai is moving ahead to be the first automaker to achieve a corporate average fuel economy (CAFE) rating of at least 4.71l/100km by 2025 for its line-up of passenger cars and light duty trucks.
Hyundai plans to continue the production of strong new line-up filled with stylish, fuel efficient and affordable vehicles which they start with the 2012 Accent, the Veloster and the 2011 Sonata Hybrid.
For the complete 2011 Customer Loyalty Engagement Index, visit http://www.brandkeys.com/awards/.
Contact us to get more information about our Hyundai 2011 Vehicles.