Hyundai : Cape Town Vuvuzela
Have you heard about the World cup? Of course you have. Here at Hyundai President, we are just loving all the World Cup spirit at the moment, all the flags on the cars and in the streets and shop, everybody blowing vuvuzelas.
Have you heard the vuvuzelas? If not, either you are deaf or you're not watching the games. The vuvuzela is a blowing horn up to approximately 1 m and it is commonly blown by fans at association football matches in South Africa. (Read more about the vuvuzela)
Hyundai and Jupiter Drawing Room, Cape Town have come up with a fun way to get the upcoming 2010 FIFA World Cup matches underway. They have erected a huge 114-foot-long Vuvuzela on one of the unfinished flyover roads above Cape Town and attached several air horns to the mouth piece, when blown it makes one hell of a noise (see the test video below to see for yourself).
The giant Vuvuzela will be blown at the start of every World Cup game as a call to action for the City. It looks like the Hyundai Vuvuzela may also get into the Guinness Book of Records for largest Vuvuzela in the world !
Great campaign and thanks to Livio Tronchin, Creative Director at Jupiter for the heads up.
Take a look to this video and listen to the Giant Vuvuzela's sound test.